LinkedIn is one of the largest social media platforms in the world. It’s not like Facebook or Twitter where the social marketplace is inundated with comical memes and the purpose is to update friends in your social life. No, this is one is a little different.
LinkedIn is for business. The options for sharing status and reports, news articles and the “like” functions are still there, but something is a little different – people take LinkedIn a little more seriously. When one sees Fortune 500 CEOs contributing, it says a little more than the network featuring someone’s nephew, bragging about his bar crawl. And there are many such articles from equally powerful and knowledgeable people each and every day.
LinkedIn has tons of informative articles from around the world, and can be tailored to suit your interests. It specifies different verticals, and even sub-verticals. You can learn who has figured out how to increase efficiency, how others have solved problems, and see trends before they even arrive. Call it an aggregated business intelligence report.
But it also lets you project your business profile in terms of size, overall vision, and strategy, and allows you to make connections with suppliers, distributors, project coordinators, and whoever else your business brings your way. Not only can you see other’s trends, you can show the world your own. Kind of like free advertising. This is an incredibly powerful tool, and likely the first place a potential candidate will look – even if you didn’t find them on LinkedIn.
Finally, it’s also a very effective tool for recruiting. When you have millions of people’s resumes at your fingertips, at different points in their career, with different backgrounds, it can be a game changer for your retention strategy. The only downside is the norm for metadata – too many to sort through. It can be hard to determine how to filter out results, ascertain an active from a passive candidate, and find out how honest someone is being about their profile.
This is where we come in. At Dunhill Staffing, we focus on finding those candidates for you, and we work across the nation. We know how to leverage LinkedIn as well as many other tools to find engineering professionals in South Carolina and across the country. We have the knowledge, methods, and experience to help build your company’s retention plan into a successful strategy for growth or sustainment.